The Nike+ Fuelband launched in the UK this week – much to my surprise. I hadn’t seen any marketing of the launch. I just happened to be on Oxford Street when a tweet arrived in my twitter stream from a friend in the queue. So I wandered over with no idea of how much it cost or to be honest really what it did. I just new it was some kind of pedometer and I remember reading that Nike had released some kind of API for it.
Well it turned out that it was bloody expensive and the API is in limited beta so I can’t access it yet. So what is is like as a product? Well it’s very well made, and packaged in an attractive box that makes it feel very premium. The in store experience was also very premium with a nice chap walking me through the store, helping me size the band and generally being very enthusiastic about the whole Nike+ experience and exercise in general. Nike have very obviously taken a lead from Apple on this retail experience and I have to say it’s a really good thing. Incidentally the LED in the London Nike Store is something to behold. Don’t know who did it but hats off to them it’s impressive. Inside the band is basically an accelerometer hidden behind a nice dot matrix display. It calculates your steps, estimates the calories burnt and then translates this into something called nike fuel which as I understand it is a common figure that enables comparison with others.
The software included is ok but feels a bit clunky but does what it needs to which is to upload the data from the band to the Nike+ website. It does this via a USB connection or – if you have an iPhone it can be done via bluetooth and the free Nike+ app.
In terms of the information that you can get from the device, well Nike doesn’t really do much with it yet. I’d like to see a sleep mode like un the Fitbit and Jawbone Up that gives an indication of sleep patterns and also I can’t believe that it’s not water proof.
Finally, the API isn’t available yet – which is a bummer as that’s what I bought the band for. I’m going to have a wee peak at what gets sent up too the Nike+ store to see if there’s anything I can do there. Also I might have a sniff at the USB connection when I get some time.
All in all though very good – not quite worth the cash but not far off.
Update 1 It’s not waterproof
Update 2 There is currently no public Nike API to access the data which is a shame but apparently it’s coming
Update 3 Nike have s far sent me two emails to encourage me to keep active that had no content. There seem to be a few bugs still to squash.